3 Ways To Be More Intentional In Your Blog or Creative Business
What does it mean to be intentional in your blog or creative business? And when you think about your blog or creative business, how intentional are you in making sure people get to your site, social media profiles, or how people learn about your products and services and the value that you can offer them?
Starting a blog or creative business can be fun, but what’s not fun is not having anyone read your posts or learn about the service or products that you can offer to them. So today, I’m offering you 3 specific ways in which you can be more intentional in how you operate your blog or run your creative business:
Clarify Your Message
Are you marketing the right message about your blog or creative business? Do people know exactly what it is that you do and how you do it? Are they certain on the value that you can provide them? Your message is what you market to your target audience giving them insight into what you brand is and stands for, but most importantly the outcome of experiencing your brand.
Think about what it is you do or your niche:
What is it that I do?
How do you I it?
Who do you I it for?
What is the outcome of someone engaging with my brand?
Clarifying and refining your message is step #1 to ensuring that you are intentional in who you want to work with, serve, and simply engage with.
Define Your Target Audience
One of the biggest misconceptions that most people make is believing that if they exclude people they are missing out on helping those people, this is so far from the truth. The real honest truth is that you want to be selective in the people you target because not everyone needs to engage with your brand (blog or creative business).
You should ask yourself:
Who am I targeting with my message and brand?
Are you attracting moms who want to start their own brands? Corporate dropouts ready to make their own entrepreneurial experience? Creatives: graphic designers, bloggers, writers, stylists, etc?
What can my brand offer to my audience?
What does my audience want to know that I can provide them the solution/answers to?
The more specific you can get with your audience the clearer you are in your message and who you’re marketing to.
I also want to point out that narrowing down your audience will actually help you build a more intentional brand because when you’re talking to everyone, wanting to attract everyone, you end up targeting no one!
Create Useful Content
The keyword is “useful”. When you are useful in the content that your create it means you are intentional in what you create, how you deliver it to your audience, and what your audience will get from it. Think about the content that you currently create for blog or creative business:
What type of content do you primarily create?
Is this the type of content that your audience easily engages with?
What do you provide your audience through this content?
What’s the result of your audience engaging in your content (what is the result)?
The more intentional in you get in your blog or creative business the better the overall results can and will be.