3 Ways To Make Your Impact Stronger
Building your personal brand takes time and key steps. Your brand is more than just your name and what you claim to do, it's your overall reputation of who you are and what you do, and even why you do it. It's what people associate with you or say about you even when you're not around. If you're interested in starting or growing a business or blog, your focus should be on building a strong personal brand. Your personal brand helps people "warm up" to you and eventually find you credible enough to follow you, share your content, and (what most of us want) buy from you. Today, I'm sharing important things you need to focus on to build a stronger personal brand:
As cliche, as it sounds, being yourself is key to making a stronger impact. Why? People connect with other people. It's how we evolve as a human race. We need human interaction to survive. You build relationships through interpersonal communication. Think about the people you looked up to while growing up; parent, sibling, aunt/uncle, cousin, friend, etc. Why did those people influence you? What relationship did/do you have with that person? What type of conversations did you have? What activities did you do together?
The same way you've built a relationship with those close to you is the similar way you have to build a relationship with your audience. Being yourself means portraying who you really are on the social media reel as best as you can. You don't have to share everything, but you want to get personal enough to share your good moments, you absolute best moments, your mistakes, shortcomings, and even your failures. People relate to one another through their shared experiences. Sharing your experience gets people to see you as human and as yourself. So, don't be afraid to share what your life looks like on a daily basis. People want to feel that they know you and when they "know" you, they trust you enough to follow you, share your content, and even buy and invest in who you are.
Value is something that will also help make your impact stronger. Even if you haven't found a way to be personable, as you're valuable, people will find you relevant and useful.
You determine your own self-worth and value. You know your strengths and weakness, you know what potential you have, you know you have "great" ideas, the problem is that you either are overthinking your value, underestimating it, and or simply haven't recognized it.
First, you need to know who you are and evaluate your own values and priorities. Knowing yourself helps determine your brand's message. Once you've gotten down what your message is, it's your job to do the research to figure out who it is you need to help, serve, and/or assist. Everyone has a purpose, and your purpose to help others. Regardless of what industry, niche, or field you are in, you ultimately serve other people. Find those who need to hear your story and message. And know that not everyone needs to hear your story, in fact, tell your story, but know that only a select amount of people need to be influenced by it. Once you've reached those people, it's now your job serve them as best as possible. What do they need to know? What problems are they trying to solve? How can you lead them from where they are to where they want to be?
Consistency is an issue we all face when it comes going after what we want. Our goals require us to do things we don't normally want to do, but if we want to make an impact, we have to do the things that are necessary to do. Consistency is one of those things. Being consistent doesn't mean doing things over in repetition, it means being intentional in your actions, to delivery an intentional result. If your goals are something you want to accomplish, you have to be intentional in making them happen and give it 100% effort every time.
If making an impact is something you want to do in 2018, my Brand Your Impact workshop will break down the 4 things you need to know to build your personal brand and grow your brand. Space for this workshop is limited, so save your seat.