4 Things You Must Know To Build Your Personal Brand
If you haven’t noticed, more people are becoming relevant, known, and not because they can sing really well, but because they can influence people to either buy something, invest in something, or simply do something. Those people are what you call influencers, they influence popular culture. How do they do what they do? Through their personal brand.
Personal branding is your reputation and what people say about you, associate with you, especially when you’re not around. Think of people you follow online and whatever they post up people instantly like, comment, or share it. They even may get paid from REAL companies and brands, to be sponsored or a brand ambassador. These people are developing and building their personal brands. They continue making their name known, are constantly getting people to recognize who they are and what it is they may do.
You might be thinking if I build my personal brand will I be able to build a large following on social media? Get brands and companies to sponsor me and work with me? Get paid to do all of this? You can, but my reason for telling you about personal branding is to get you to understand that you are YOUR OWN BRAND.
What you do, create, say, promote, market, etc. all comes down to your personal branding. Your personal brand can say a lot about you OR even the lack of impact you’re making. You decide how you're perceived and what you want your online reputation to be.
When I first started my online presence, I had no idea what personal branding was, what I needed to do to start building my own brand, or what “branding” was period. All I thought I had to do was write a blog post or post a YouTube video. But the thing is, writing my blog posts and posting up my YouTube videos was actually building my online reputation. People were creating an impression of me through what I was doing online. Once I realized that and learned more about branding, I started taking my blog serious and what I posted on YouTube.
If you want to make an impact online, want to start a business, write a book, create a blog, whatever you want to do, understand that YOU ARE THE BRAND. You are the business, the book, the blog, the YouTube channel. People will not always know you personally by name, but they will associate what you do and say, with who you are.
So what do you need to know to build your personal brand?
Building your personal brand has to do with personal development, and knowing who you are can help you make your impact stronger and more meaningful. Knowing where you’ve come from, the things you’ve overcome, the things that you value and prioritize, the things you're good at, the things you may even lack, and knowing where you ultimately want to be is important to help you better promote and market yourself, and connect and attract the right people.
Know Your Audience
Knowing who you want to market to is key to growing your personal brand. The keyword is “personal”, which means you need to connect with people in order to grow your brand. As much as you may thing so, having a large following doesn’t mean you have a strong personal brand. Remember, most people follow to be curious than they do to connect. Regardless of how large or small your following is, you need to target the right audience for your brand, and that number is usually smaller than your following.
Know Your Value
What can you provide to your audience? How can you be useful to them? Value means being useful and when you’re useful you are relevant. Most people don’t want to provide value first. They want to automatically start building a following OR creating an income. They want the reward first and then do the work. It doesn’t work that way. You have to give in order to receive. When you give value, people give you attention. When you provide usefulness, people pay you.
Know Your Platform
This may be the biggest key to building your personal brand. Social media plays a huge role in developing your story, reaching the right people, and connecting with them. Finding the right platform has to do with knowing what you’re good at and where your audience is located. Are you good at using photos to describe who you are and like sharing highlights of your day? You might want to use Instagram. Do you like long-form content (conversations and discussions), posting regularly, and reposting and sharing other people's content? You might want to try Facebook. Whatever platform you’re on, make sure your audience is there too.