The Most Important Step To Building Your Personal Brand
Building your personal is key to making your impact. There are 4 things you need to know when it comes to building your personal brand, but there is one particular step that you need to focus on and that’s your value. Value is usefulness and as you develop your brand you have to continuously market that value.
Personal branding is all about marketing yourself to people, brands, and companies. Just like traditional companies, people themselves are taking it a step further and becoming their own brand. Just imagine those people on Instagram, who don’t seem to have an actual business, but yet they are attracting the attention of brands and companies, and even people who want to follow them or sponsor them. These people are what you can influencers and their job is to continue marketing themselves and increase their brand's presence.
But how do you market yourself as a brand?
You highlight your value.
Ask yourself what can you bring to the table? What usefulness can you provide?
Making an impact online can be hard at times, especially with so much noise and saturation of people being in a particular niche and claiming to do/create/provide similar “value”.
When I first started blogging, I felt overwhelmed by how much it took to separate myself from all the other bloggers online. There are over 1 billion web pages/blogs, and I had to figure out how I would separate myself from other bloggers and get people to notice me. I thought if I wrote every day on my blog, I would get noticed quicker. I even thought if I stayed on trend with other bloggers, I’d get noticed quicker.
I was exhausting myself doing all of this and eventually burned out. I was mentally drained, physically drained, and my finances weren’t at all decent enough to keep at the rate I was going. Throughout all of this, my fiancé was getting frustrated with me about all the time and money I was spending “working on my blog” and not getting any results back.
Eventually, I took some time away from my blog and thought about what I really wanted to do. At the time, I wasn't particularly offering anything other than a developing blog. I didn’t offer content that people actually wanted to engage in, I wasn't consistent enough, and I definitely was desperate to make money.
So I went back to the drawing boards on what I wanted to do as a blogger, I took some time to get to know myself, and eventually discovered the help and usefulness that I could provide. Becoming Natasha was the end result. I didn’t have everything figured out for what Becoming Natasha would become, and I was okay with that. I just finally knew what “value” I could present and incorporate that into my personal brand.
What value can you incorporate into your own brand?
Think about what people come to you about? What are you passionate about? Interested in? What do you usually create and do that gets feedback from other people? What can you do better than most people? What do you know that others don’t? All of these questions can help you learn your value and incorporate that into building your personal brand.
As you develop your personal brand and offer value and usefulness, keep these three things in mind:
People interact with other people, it’s the basic foundation to building relationships and evolving as a human race. So as you interact with people online, be yourself. You don’t have to put on a show. Although social media is a highlight reel, people still want to see the real you.
Most of us have a problem that needs to be solved, whether that be learning how to start a business, figuring out how to grow their social media or get better at using it, or even learn how to create good content consistently. If you can provide solutions to people's problems, getting noticed and building your brand isn’t going to be as hard.
At the end of the day, nobody cares for someone who is inconsistent in what they do. If you claim to be a particular person, you have to show that. Whatever you claimed to be, do, create, etc., you have to put it into action and be consistent in it. People act off of constancy and predictability.
So what do you do with this information?
You can implement what I’ve told you on your own OR you can join me for my LIVE workshop, Brand Your Impact as I show you how to build your personal brand step by step in 2018! Space is limited so grab your seat, now!