The Power of Strategic Advantages
It’s not about what you don’t have, but what you can do with what you got
When was the last time you told yourself, “I don’t have enough time; money; support; etc”. Last week, yesterday, or probably just a few minutes ago. We all have said it at some point in our journey. The problem is we associate the fact that more time means you aren’t doing the things you have to do and more money means bending over backward, possibly working two jobs so you can have enough money to do what it is you want to do. Let me be clear, you don’t need more money or time, you need to be strategic with what you have. The first time I heard the term strategic advantage, I was at a 3-day long conference for my non-profit, sitting in a conference room of about 100 people. The speaker was telling us about his experience going to college for the first time and not having all that he needed, money for food and other resources to get through his college semesters. He eventually realized that it wasn't what he didn't have, but what he could do with all that he had at the moment. The moral to his speech was, it’s okay not to have all your ducks in a line, just as long as you can still accomplish what it is you want to do.
I used to believe that if I had more time, I could dedicate it to my blog and brand, but anytime I got home early from work or had a day off, I would never spend it the way I wanted to. I would end up sleeping in, finding a reason why I couldn’t get up, wasting most of the day in my phone on social media, trying to figure out how I was ever going to be on the same level as other bloggers I follow, who are making money and a living doing what they love to do.
First and foremost, you can never get more time. Every person on this planet has the same 24 hours to do what they want and/or need to get done before the day is completely over. Time is never your friend, but it’s not your enemy. It simply exists and it’s what you do with it that puts you in control of it. As a new mother, I’m learning how to balance the time that I have to do what I need to do, so I can still dedicate enough time to Becoming Natasha.
If it isn’t time that we wish to have more of, it’s definitely money. Money has a certain value that seems to be unmatched. We believe the more money you have the more things you can do. Sometimes this is true, depending on what it is you want to do with it, but for a mom & blogger like me, it’s only but so much that I can do at a time with more money. Right now, alI that I do online totals up to 40-45$ a month. Seriously. I pay Adobe $10-11$ a month, Squarespace $16/month, Google Business Email $5/month, and MailChimp 10$. That’s about 37-42$ in spending to keep my blog and email running. Right now at my 9-5, I’m making roughly 1000$/month (I don’t get paid much), but I’m using the best of the affordable apps to continue doing what I can to make this dream a reality. Tap into the power of strategic advantages. It took me 3 years to finally buy a Mac laptop so that I can use the software that I need to help me with my blogging and branding, and even when I finally bought one it was through a friend who charged me tremendously at a lower price than the actual price of a Mac.
You have to tap into your power of brokenness, according to Daymond John, which is also being strategic about your advantages. We don't all have what we need, but we have enough to get started. If I kept telling myself, I need more money to run my blog I wouldn't have continued Becoming Natasha for a year now. Technically, I wouldn't be blogging for 3+ years now. The power of strategic advantages is about using your desperation and realizing what you can do where you are and with what you have.
So many of us have ideas to start businesses, brands, write books, programs, and organizations, and I'm sure if we had $100,000 dollars right now in our bank accounts we would we have started those business, brands, write those books, etc. But since we don't the question remains, what can we do to invest in ourselves?
You might now have the money for your photo shoot for your clothing line, so how can you still manage to take quality pictures and promote your business? You might now have enough money to pay to send emails automatically to people, so what can you do for free to spread the word about your natural hair blog? Really dig deep to get creative and strategic about your actions to get ahead and move forward.