What Creating Content Has To Do With Making Your Impact

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Content helps you connect with people

"...Content is a conversation" - Maya Elious

What happens when you create content is that it gets engagement and engagement is your way of connecting with people. Every time you post something on social media, you’re connecting with your audience and followers and having a conversation with them.

This is something that I didn’t know when I first started creating “content”. My focus was getting a video or blog post to go viral. I would spend hours trying to come up with the right blog post or create the best YouTube video because if I did so that meant people would like what I did and would then want to follow me.

Creating content is not about going viral on that one blog post or video or social media post, it’s about connecting with people and when you connect with people, you can make an impact on their lives.

How do you create content that connects with people?

Think about those people who need to see and engage in what you create, act on, or do. Do you want people to feel inspired, motivated, or encouraged? Figuring out how you want people to respond is helpful in knowing what content to create and how to create it.

Content builds credibility

One thing for sure, content helps build credibility. I remember back when I first started blogging, I had just a few blog posts on my blog and a few YouTube videos. I wasn’t on social media a lot and there were no Instagram stories and Snapchat was just founded as an app. I was so busy wanting to put out anything related to natural hair that I failed to use my content as a way to develop my story as a naturalista and a blogger. I was on Twitter and a hairstylist tweeted me asking my help for how she can care for her hair. Being a hairstylist most of the time meant leaving her “self-care” on the back-burner. Our tweets went back and forth about me giving her “advice” for caring for her hair. The problem was, I wasn’t a hair expert, I was just a blogger writing about natural hair. But the moral is she saw me as an “expert”.

I say this to say, that even if your goal isn’t to become the top expert in your field or niche, people will see you as such. The more you keep writing, talking, and discussing your particular niche or topic, people will associate you with that particular topic or niche. The key here is making sure you not only know what you’re talking about but are a reflection of what you do. Content, when created with a meaning or purpose, builds credibility and when you build credibility you make an impact.

It doesn’t matter whether you have a blog or not, a business or not, every you create, do, or act on is some form of content. It’s up to you to figure out who you are creating the content for and who you want to impact through content. Remember that everything you create, act, or do is your way of communicating with the world about who you are and what it is you do or stand for.